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It’s time to stop underestimating how much Rap and EDM can compliment each other.
Before I go on, we have to talk about EDM (Electronic Dance Music). Although people try to pigeonhole EDM, it is an umbrella term if anything. Acid House, Trap, House, Rave, Techno, Jungle. All of these things fall into the EDM family. While there is a stereotype of what EDM is, it is a broad spectrum of music, much like any other type of music. It is also important to note that some artists, Bassnectar and Zedd for example, do not align themselves with the EDM label. For this post’s sake, they’re included.
Many artists have already reached this point. Skrillex and Diplo brought it to the forefront when they teamed up to form Jack Ü. With songs like “Febreze” featuring 2Chainz and the “Take Ü There” bonus track with Kiesza and Missy Elliott, it’s obvious that these two genres mesh together perfectly. (Not to mention Skrillex and A$AP Rocky’s “Wild for the Night”. Come on, people. That’s the ultimate party song.)
Other examples include:
In 2014, Billboard made a list of the top 10 EDM and Rap collaborations. This list is only the tip of the iceberg. Songs like “Turn Down for What” are only an example of the greatness that can come from these two combining.
Even music festivals are riding the wave. The BUKU Music + Art Project takes place every March in New Orleans, Louisiana and never fails to disappoint. The festival was founded in 2012 and does not disappoint. It combines the largest names in EDM, Hip-Hop/Rap, and even includes indie bands. The 2016 lineup includes Pretty Lights, Future, Kehlani, Purity Ring, GIVERS, Cashmere Cat, Trippy Turtle, and Post Malone to name a few artists. In 2015, they brought out Bassnectar, Boosie, A$AP Rocky, Die Antwoord, and G-Eazy. 2014: Tyler, the Creator, Zeds Dead, Chance the Rapper, Zedd. 2013: Kendrick Lamar, Calvin Harris, Flosstradamus, Birdy Nam Nam, Earl Sweatshirt. 2012: Avicii, YelaWolf, Skrillex, Wiz Khalifa.
Each year, attendance for the festival increases for a weekend like no other. BUKU is a prime example of how these two worlds that people deem relatively different can combine for a unique experience. New festival Panorama (recently announced by the Coachella brand) is planning on serving the same thing this June in New York City. Panorama is hosting artists such as Arcade Fire, Kendrick Lamar, LCD Soundsystem, Flosstradamus, and so much more.
There is definitely a demand in this market, and we can only hope that it continues being met. Ride the wave.
written by Rebecca Reece- fully copyrighted.
Copyright © 2015